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Writer's pictureFrank Garay

NAR CCP, Attraction Marketing, and More

NAR Clear Cooperation Policy - Good of Bad?


The real estate industry never stays still, and neither do the regulations and marketing trends that shape it. In a recent conversation with Tristan Ahumada, we dove deep into one of the most controversial policies in the industry today: NAR’s Clear Cooperation Policy (CCP). Is it good or bad? And why does it seem like the National Association of Realtors is sidestepping it for now? This hot-button issue affects how listings are handled, marketed, and ultimately sold.


Watch the YouTube Interview with Tristan Ahumada Below!



Attraction Marketing - A MUST in Agent Outreach


After tackling the nuances of CCP, Tristan and I shifted our focus to a game-changer for real estate agents: Attraction Marketing. While traditional marketing efforts can bring in leads, there's a compelling case for agents to turn their attention to "attraction marketing"—strategically building a personal brand and creating magnetic content that draws clients in naturally. Tristan shared some invaluable insights on how agents can enhance their visibility and create a trusted presence that resonates deeply with their target audience.


What's New at Y Realty?


We also explored one of the latest innovations at Y Realty that aligns perfectly with the principles of Attraction Marketing. This new feature is designed to empower agents by providing tools to strengthen their outreach, improve lead quality, and ultimately enhance client relationships. The detailed breakdown offered by Tristan is a must-watch for agents ready to take their marketing strategies to the next level.


Want to learn more about Y Realty and how these innovations can elevate your real estate business? Fill out the form below for more information.

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