top of page

Where to Find Home Buyers in 2025

Writer's picture: Frank GarayFrank Garay

The real estate market is changing rapidly, and if you’re a real estate agent looking to find home buyers, the strategies that worked in the past may no longer cut it. According to the recently released Zillow Agent Consumer Housing Trends Report 2025, buyers are increasingly finding their agents through online platforms and by referrals. This shift highlights the importance of maintaining a strong digital presence while also staying connected with your personal network. As we head into 2025, agents should be focusing on these two key areas to stay competitive and relevant.


The Data: Where Are Buyers Finding Their Agents?


The Zillow report reveals some surprising statistics about how buyers are discovering agents today. It states that finding an agent online via a real estate website or app (23%), through social media (7%), or using a search engine (7%) is the most popular method for homebuyers. These online channels even edge out referrals from friends and family (22%), showing just how much the industry has evolved digitally. Yet, it’s clear that both online presence and referrals play nearly equal roles, with 55% of buyers turning to these two primary sources.


Given these numbers, it’s clear that agents can no longer afford to ignore either channel. In today’s competitive environment, you need to be strategic about both building an online presence and engaging with your sphere of influence.


Focus on Your Sphere of Influence


When it comes to referrals, the tried-and-true method of reaching out to your sphere of influence remains critical. These are the people in your immediate network—past clients, friends, family, and even acquaintances. The Zillow report highlights how a significant percentage of buyers still rely on referrals from those they trust. This means that agents should actively engage with their personal networks to remind them of their services.


Start by sending out friendly reminder emails or newsletters to past clients and your broader database. The message doesn’t have to be pushy—just a simple reminder that you’re available to help them or anyone they know who’s looking to buy or sell a home. It's all about staying top of mind, so when someone mentions real estate, your name is the first that comes up.


Find Home Buyers Through a Strong Online Presence


The other critical strategy, as highlighted by the Zillow report, is establishing and maintaining a robust online presence. Since 23% of buyers are finding their agents through websites and apps, agents need to ensure that their profiles on all major platforms are complete and up to date.


"Only about 10% to 20% of agents fully complete and maintain their profiles on free real estate sites like Realtor.com"


And here’s a surprising stat—according to data I found when researching, only about 10% to 20% of agents fully complete and maintain their profiles on free real estate sites like Realtor.com. This is shocking, given that such a high percentage of buyers are using these websites to find their agents. Not taking advantage of these free platforms is like leaving money on the table!


Here are a few tips to enhance your online visibility:


  1. Complete Profiles on Free Websites: If you haven’t already, ensure your profiles on sites like Zillow, Realtor.com, and others are fully filled out. Add professional photos, client reviews, and updated contact information. The goal is to make it as easy as possible for buyers to find you and feel confident in reaching out.


  2. Reevaluate Your Personal Website: If you already have a personal website, it’s time to reevaluate its performance. Is it optimized for search engines? Are the user experience and mobile functionality up to par? Buyers are researching agents online before they even make contact, so your website needs to be professional and easy to navigate. If you don’t have a website yet, now is the time to invest in one. A strong Google-friendly website is crucial for attracting modern buyers.


  3. Get Help if Needed: If managing your digital presence feels overwhelming, there are plenty of third-party companies specializing in SEO, web design, and digital marketing for real estate professionals. It’s worth considering their services if you want to truly stand out online.


Introducing the Real Estate Daily Magazine Featured Agents Program


In addition to the steps you can take on your own, we’re excited to announce a new opportunity to enhance your online profile. Real Estate Daily Magazine will soon launch our Featured Agents page, where agents can create a profile and, in turn, request Featured Listing articles. This gives agents the chance to showcase their expertise to our growing audience of readers. While we’re a newer platform, we’re working with a world-class SEO company to ensure that we’re ranking highly in Google searches.


If you're interested in becoming a featured agent and boosting your online presence, simply fill out the form below. We look forward to helping you grow your business and find home buyers more effectively.

Conclusion


To sum it up, if you’re looking to find home buyers in 2025, your focus needs to be twofold. First, reach out to your sphere of influence and remind everyone in your network that you can help home buyers in their circle. Secondly, ensure that your online presence is strong and accessible. Complete your profiles on every available real estate website, update your personal site, and consider getting professional help if needed. And finally, stay tuned for the launch of our Featured Agents page at Real Estate Daily Magazine, where you can take your online presence to the next level.


By combining a strategic approach to both digital marketing and personal outreach, you’ll be well-positioned to capture more business in the coming years.



 

Comments


bg-01.png

Subscribe to Real Estate Daily Magazine

Who are you?
bottom of page