MoveTube, already a hit with real estate enthusiasts across popular streaming platforms like Roku, Amazon Fire TV, and Apple TV, has taken a significant step forward by launching on Samsung and LG smart TVs. This move marks a major development in property search for U.S. households, which increasingly prefer streaming content directly through their smart TVs.
In 2024, nearly 123 million U.S. households—95% of the country—use at least one streaming service. The convenience of streaming has reshaped TV consumption, with platforms like Netflix, Disney+, and others occupying over 40% of total TV time, based on recent data. By making MoveTube accessible on Samsung and LG smart TVs, which are found in millions of American homes, the company is positioning itself to become the go-to platform for property searches across all major smart TV systems.
The Power of Integration
MoveTube’s arrival on Samsung and LG smart TVs eliminates the need for additional streaming devices like Roku or Apple TV, allowing users to access the service seamlessly through their TV’s native app interface. According to Kevin Bilberry, CEO of MoveTube;
“MoveTube brings an entirely new experience to the real estate search market. We designed it to mimic the ease of browsing movies on platforms like Netflix, but for homes. With our brand new integration into LG and Samsung smart TVs, MoveTube is now available to almost every US household. Consumers with these televisions no longer need an external device like Roku or Apple TV.”
This integration is a game-changer in the streaming landscape. With Samsung and LG dominating the smart TV market in the U.S.—Samsung alone accounts for over 30% of all smart TV sales—it brings MoveTube into direct view for a massive audience. This enhances convenience and broadens its potential reach to millions of users who rely solely on their smart TVs for streaming.
MoveTube's Unique Features Keep Viewers Engaged
One of MoveTube’s standout statistics is the impressive “stay-time” of its viewers, who spend an average of 90 minutes per session on the platform. This extended engagement is likely driven by the platform's user-friendly interface and its integration with iHeartRadio, providing a seamless mix of real estate browsing with popular radio content. It mimics the ease of scrolling through movies or TV shows, but in this case, you're discovering your potential new home.
A Free Tool for Real Estate Agents
MoveTube’s platform isn’t just for home buyers and sellers—real estate agents can also benefit from its innovative approach. Agents can join MoveTube for free, allowing them to showcase properties on a major TV platform without any costs, as long as they agree to a sponsor-advertiser. Typically, these sponsors are lenders, and agents can select their preferred advertiser when they create a free account. This gives agents an incredible opportunity to reach a wider audience, tapping into a massive viewership that now extends to almost every smart TV owner in the U.S.
Agents interested in listing homes on MoveTube can sign up at MoveTube for Agents and start featuring their clients’ homes on smart TV's & streaming devices across the nation.
See MoveTube in Action
To install MoveTube on your Samsung or LG TV, simply head to the "APPS" section on your TV's home screen. From there, search for "MoveTube" or "Real Estate" to find the app. Once you locate it, click to download and install. It’s that easy! For those using streaming devices like Roku, Amazon Fire TV, or Apple TV, you can watch the video below to see how to access MoveTube through your specific device.
Conclusion
With its recent expansion into Samsung and LG smart TVs, MoveTube has solidified its position as a leading platform in real estate streaming. The integration, coupled with its easy-to-navigate interface and strategic partnerships, ensures MoveTube remains a critical tool for home buyers, sellers, and agents alike. If you’re in the real estate business, now is the time to explore how MoveTube can enhance your property listings.
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